Roy Spence is the co-founder and chairman of GSD&M, an Austin-based advertising agency. With his significant background in the advertising industry, Roy and his team have played a pivotal role in shaping Austin's reputation as a city of ideas and innovation. Roy is also the founder of Make It Movement, a non-profit organization that helps young people discover their own purpose. In this episode, we will delve into Roy's journey as a business leader and advertising pioneer, exploring the early days of GSD&M, how he navigated the challenges of preserving the core values and purpose of Austin, the role of large events in shaping Austin's narrative, and his vision for the future of Austin. The episode will also shed light on Roy's thoughts on the intersection of purpose, values, and business.
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